From June to August every year, summer comes.Medical beauty consumptionAfter experiencing the baptism of the COVID-19 pandemic in 2020, will the medical beauty market this year still see a seasonal consumption climax in summer? Which projects will become the favorites of consumers?
August 10,SoYoung Data Beauty Research InstituteThe summer medical beauty consumption trend was released. In June this year, the scale of medical beauty consumption increased by 87% month-on-month.Autologous fat grafting, breast augmentation, body shapingIt has become a seasonally super-growth project, with a month-on-month growth rate of up to330%, 210%, 180%.
The focus on body shape has become a trend leading to summer medical beauty consumption.
Improved body shape leads summer consumption
Breast plastic surgery and body shaping surgeries increased by nearly 200%
Around the summer vacation every year, the scale of medical beauty consumption grows faster. Data shows that August 2020 is the peak month for consumption of the whole year, with a year-on-year growth of more than 2019.21%.
Entering 2021, the trend of previous years continues. In June this year, the month-on-month increase in medical beauty consumption exceeded87%, and became the month with the peak consumption in the first half of this year.
As the weather gets hotter, people's consumption of medical beauty products for body shape has increased significantly. Affected by seasonal fluctuations, the most popular medical beauty projects in June this year are:Autologous fat filling, breast plastic surgery, body shaping,The month-on-month growth rate was as high as330%, 210%, 180%.thisExternal eye and nose surgeryConsumption is also gradually increasing, with a month-on-month growth rate exceeding100%.
Autologous fat graftingIn terms of67%Consumers choose autologous fat graftingFace,in addition,31%Consumers choose autologous fatBody Sculpture, among which90%The fat is filled inChest.
At the same time, breast plastic surgery and body shaping not only achieved rapid month-on-month growth, but also achieved year-on-year growth of 59% and 45% respectively, ranking the top two in terms of year-on-year growth in June. In summer, attention to body shape has become a "rigid need" for medical beauty consumption.
The top 1 consumer of breast plastic surgery isBreast augmentationThe top 1 consumer of body shaping isLiposuction,followed byCryolipolysis. According to the data, the explosion of slimming medical beauty consumption in June will continue until August. According to last year's data, in June 2020, body shaping consumption increased by 116% month-on-month, and in August, the month-on-month growth rate further increased to 411%.
In addition to slimming projects, summer vacation is also the month when breast plastic surgery consumption grows at an extremely fast rate. The consumption trend of breast plastic surgery is basically the same as that of slimming projects. Data shows that in June 2021, the month-on-month growth rate of breast plastic surgery consumption exceeded 210%, and the year-on-year growth rate exceeded 59%.
Cleansing, anti-acne, whitening
Become a necessity for medical beauty in summer
In the last 12 months,Cleansing and acne treatmentThe month with the peak consumption was June. In June this year, the scale of consumption of cleansing and anti-acne products increased by more than 19% compared with May.
in particular,Fruit acid peel, ultra-micro bubbles, red and blue light acne treatmentIt is the item most purchased by consumers. Among them, fruit acid skin peel accounts for nearly 50% of the overall acne removal consumption, and ultra-fine bubbles and red and blue light acne removal account for nearly 20% and 10% respectively.
Judging from the month-on-month growth rate in June, Haifeixiu skin care and salicylic acid peel had the fastest growth rates, reaching 90% and 48% respectively.
Besides, in the hot summer,Whitening productsThe data shows that in June this yearWhitening and RejuvenatingThe project transaction amount increased by more than 200% year-on-year and more than 72% month-on-month.PhotorejuvenationBecome the choice of most consumers, accounting for nearly75%.
The medical beauty consumer group is growing rapidly
But discrimination still plagues them.
Medical beauty consumption has exploded in recent years, but misunderstanding or discrimination against medical beauty consumption continues to accompany the development of this industry.
According to a survey questionnaire for medical beauty users initiated by SoYoung Experience Officer in July this year, nearly 40% of medical beauty users have suffered discrimination or criticism because of medical beauty.
Specifically, doubts are mostly directed at psychological aspects, including psychological problems, appearance anxiety, etc., accounting for nearly 60%; followed by misunderstandings in the field of values, such as no matter how beautiful the plastic surgery is, it is fake and natural beauty is the only beauty, which accounts for more than 48%.
"Beauty, simply put, comes from a strong inner recognition of oneself. We want to change ourselves through appearance, which is also another way of increasing our self-confidence," said a SoYoung experience officer.
Despite this, the rapid growth of medical beauty users is an indisputable fact. According to the data from the Qianzhan Industry Research Institute, the number of medical beauty users in my country is expected to exceed 100 million in the first half of 2021.18 million. It is expected to grow by nearly 20% year-on-year. According to Sullivan data, the growth rate of the medical beauty industry will recover to around 20% this year.
The rapidly growing light medical beauty industry has also become a medical beauty field that is more easily accepted by consumers. According to a survey report on the anti-aging attitude of young people released by SoYoung and Yicai Finance at the end of 2020, up to91.3%Users ofMedical beauty and anti-agingHold expectations.
